![Topuri Diesel Diesel T-Scobi Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/7/13575881/86809289/main-200.jpg)
![Bluze de trening Diesel Diesel Hoodie](https://static.b-mall.ro/cs-galleries/1/3/6/8/13683830/87338315/main-200.jpg)
![Blugi Diesel Diesel 1996 D-Sire Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/7/13575863/86809157/main-200.jpg)
![Genti de umar Diesel Diesel 1Dr Bags](https://static.b-mall.ro/cs-galleries/1/3/7/1/13715591/87503171/main-200.jpg)
![Pantaloni scurti Diesel Diesel P-Maevy Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529654/86563202/main-200.jpg)
![Pantaloni scurti Diesel Black 'P-Kooman' Trousers In Sheepskin Leather Man](https://static.b-mall.ro/cs-galleries/1/3/5/4/13545746/86648450/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/4/13545746/86648450/2-200.jpg)
![Topuri Diesel Diesel T-Buxt Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529717/86563265/main-200.jpg)
![Pantaloni scurti Diesel Diesel P-Wire-A Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529663/86563211/main-200.jpg)
![Tricouri Diesel Diesel Logo Long-Sleeve T-Shirt](https://static.b-mall.ro/cs-galleries/1/3/6/8/13688081/87358337/main-200.jpg)
![Camasi Diesel Diesel S-Douber Shirt](https://static.b-mall.ro/cs-galleries/1/4/6/7/14674943/92413952/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/6/7/14674943/92413952/2-200.jpg)
![Genti de umar Diesel Diesel 1Dr Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/4/6/6/14660747/92321171/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/6/6/14660747/92321171/3-200.jpg)
![Genti de umar Diesel Diesel 1Dr Glitter Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/4/6/6/14660744/92321168/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/6/6/14660744/92321168/3-200.jpg)
![Pantaloni scurti Diesel Diesel Pantaloncini P-Marshy In Cotone](https://static.b-mall.ro/cs-galleries/1/3/7/2/13721960/87534107/main-200.jpg)
![Pantaloni scurti Diesel Diesel P-Hokney Distressed Effect Trousers](https://static.b-mall.ro/cs-galleries/1/3/7/0/13706825/87454961/main-200.jpg)
![Genti de umar Diesel Diesel 1Dr Glitter Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/2/2/7/12273372/92273915/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/2/7/12273372/92273915/3-200.jpg)
![Rochii Diesel Diesel 'M-Onervax' Dress](https://static.b-mall.ro/cs-galleries/1/4/3/8/14387433/92284388/main-200.jpg)
![Curele Diesel Diesel B-1Dr Rev Ii Accessories](https://static.b-mall.ro/cs-galleries/1/3/5/3/13537763/86605127/main-200.jpg)
![Sepci Diesel Diesel A127090Pfaa Accessories](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529615/86563163/main-200.jpg)
![Sepci Diesel Diesel A127090Pfaa Accessories](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529618/86563166/main-200.jpg)
![Curele Diesel Diesel Phoenix Belt Accessories](https://static.b-mall.ro/cs-galleries/1/3/5/3/13537766/86605130/main-200.jpg)
![Portofele Diesel Diesel 1Dr Wallet Strap Accessories](https://static.b-mall.ro/cs-galleries/1/3/5/3/13537760/86605124/main-200.jpg)
![Sepci Diesel Diesel C-Beast-A1 Baseball Hat](https://static.b-mall.ro/cs-galleries/1/3/3/9/13398809/85895786/main-200.jpg)
![Sepci Diesel Diesel C-Beast-A1 Baseball Hat](https://static.b-mall.ro/cs-galleries/1/3/3/9/13398812/85895789/main-200.jpg)
![Curele Diesel Diesel Reversible B-1 Dr Belt](https://static.b-mall.ro/cs-galleries/1/2/5/7/12572313/82170081/main-200.jpg)
![Topuri Diesel Diesel Top](https://static.b-mall.ro/cs-galleries/1/4/3/8/14387454/90843621/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/3/8/14387454/90843621/3-200.jpg)
![Genti de mana Diesel Diesel Bags](https://static.b-mall.ro/cs-galleries/1/4/6/5/14651120/92256089/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/6/5/14651120/92256089/3-200.jpg)
![Camasi Diesel Diesel Poplin Shirt](https://static.b-mall.ro/cs-galleries/1/4/0/5/14053952/89240801/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/0/5/14053952/89240801/2-200.jpg)
![Blugi Diesel Diesel Jeans](https://static.b-mall.ro/cs-galleries/1/4/5/9/14598224/91973750/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/5/9/14598224/91973750/1-200.jpg)
![Pantaloni scurti Diesel Diesel Trousers](https://static.b-mall.ro/cs-galleries/1/2/5/7/12576504/82192728/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/5/7/12576504/82192728/3-200.jpg)
![Camasi Diesel Diesel Shirt](https://static.b-mall.ro/cs-galleries/1/4/5/9/14598206/91973732/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/5/9/14598206/91973732/3-200.jpg)
![Genti de mana Diesel Diesel '1Dr' Bag](https://static.b-mall.ro/cs-galleries/1/4/5/6/14568032/91802942/main-200.jpg)
![Genti de mana Diesel Diesel '1Dr' Bag](https://static.b-mall.ro/cs-galleries/1/4/5/6/14568038/91802948/main-200.jpg)
![Camasi Diesel Diesel Shirts](https://static.b-mall.ro/cs-galleries/1/4/5/8/14589524/91927181/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/5/8/14589524/91927181/1-200.jpg)
![Rochii Diesel Diesel Dress "Rolletty"](https://static.b-mall.ro/cs-galleries/1/4/4/4/14447046/91188606/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/4/14447046/91188606/2-200.jpg)
![Rochii Diesel Diesel D-Sizen Shirt Dress](https://static.b-mall.ro/cs-galleries/1/3/4/2/13428998/86049062/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/2/13428998/86049062/2-200.jpg)
![Topuri Diesel Diesel Top "T-Stant"](https://static.b-mall.ro/cs-galleries/1/4/4/7/14478662/91334057/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/7/14478662/91334057/2-200.jpg)
![Rochii Diesel Diesel De-Held-S Midi Dress](https://static.b-mall.ro/cs-galleries/1/2/5/6/12566271/82136778/main-200.jpg?v=1)
![](https://static.b-mall.ro/cs-galleries/1/2/5/6/12566271/82136778/2-200.jpg?v=1)
![Blugi Diesel Diesel Washed Jeans](https://static.b-mall.ro/cs-galleries/1/4/4/6/14462520/91243176/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/6/14462520/91243176/1-200.jpg)
![Genti de mana Diesel Diesel 1Dr Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/4/4/7/14472294/91299942/main-200.jpg)
![Blugi Diesel Diesel Jeans "D-Reggy"](https://static.b-mall.ro/cs-galleries/1/4/5/3/14539451/91631297/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/5/3/14539451/91631297/3-200.jpg)
![Genti de umar Diesel Diesel 1Dr Bag](https://static.b-mall.ro/cs-galleries/1/3/6/0/13600517/86938865/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/6/0/13600517/86938865/3-200.jpg)
![Blugi Diesel Diesel 2001 D-Marco Jeans](https://static.b-mall.ro/cs-galleries/1/3/3/5/13355436/85671750/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/3/5/13355436/85671750/2-200.jpg)
![Topuri Diesel Diesel Shi Bustier Top](https://static.b-mall.ro/cs-galleries/1/2/5/6/12566274/82136781/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/5/6/12566274/82136781/2-200.jpg)
![Camasi Diesel Diesel C-Siz Casual Shirt](https://static.b-mall.ro/cs-galleries/1/3/6/3/13630679/87091127/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/6/3/13630679/87091127/2-200.jpg)
![Genti de mana Diesel Diesel 1Dr Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/4/0/5/14057477/89258138/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/0/5/14057477/89258138/3-200.jpg)
![Genti de umar Diesel Diesel 1Dr Hand Bag](https://static.b-mall.ro/cs-galleries/1/3/4/1/13415321/85980440/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/1/13415321/85980440/3-200.jpg)
![Rochii Diesel Diesel Midi Dress "Eliz"](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529573/86563121/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529573/86563121/3-200.jpg)
![Rochii Diesel Diesel Dress "D-Stint"](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529582/86563130/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529582/86563130/3-200.jpg)
![Genti de umar Diesel Diesel 1Dr Shoulder Bag Bags](https://static.b-mall.ro/cs-galleries/1/3/8/7/13877135/88312142/main-200.jpg)
![Genti de umar Diesel Diesel 1Dr Handle Bag](https://static.b-mall.ro/cs-galleries/1/2/2/5/12250335/80483946/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/2/5/12250335/80483946/3-200.jpg)
![Sutiene Diesel Diesel M-Teale Bra Top](https://static.b-mall.ro/cs-galleries/1/3/4/1/13414778/85976837/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/1/13414778/85976837/2-200.jpg)
![Papuci Diesel Diesel Slide Sandal](https://static.b-mall.ro/cs-galleries/1/3/4/2/13424354/86024933/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/2/13424354/86024933/3-200.jpg)
![Genti de umar Diesel Diesel Shoulder Bags](https://static.b-mall.ro/cs-galleries/1/3/9/5/13958078/88746542/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/9/5/13958078/88746542/1-200.jpg)
![Camasi Diesel Diesel Camicia "Trax"](https://static.b-mall.ro/cs-galleries/1/3/8/7/13879136/88321250/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/8/7/13879136/88321250/3-200.jpg)
![Topuri Diesel Diesel Meta Top Clothing](https://static.b-mall.ro/cs-galleries/1/2/5/9/12591896/82271534/main-200.jpg)
![Pantaloni scurti Diesel Diesel Bisc Shorts Clothing](https://static.b-mall.ro/cs-galleries/1/3/7/7/13773938/87785147/main-200.jpg)
![Curele Diesel Diesel B-1Dr Accessories](https://static.b-mall.ro/cs-galleries/1/3/6/6/13666790/87249794/main-200.jpg)
![Camasi Diesel Diesel Shirt "Lory"](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529561/86563109/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529561/86563109/2-200.jpg)
![Geci Diesel Diesel Barcy Jacket Clothing](https://static.b-mall.ro/cs-galleries/1/2/2/9/12293316/80695788/main-200.jpg)
![Genti de mana Diesel Diesel 1Dr Leather Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/1/1/3/11131061/74174489/main-200.jpg)
![Accesorii Diesel Diesel Beast Cap Accessories](https://static.b-mall.ro/cs-galleries/1/2/1/9/12190812/80143209/main-200.jpg)
![Camasi Diesel Diesel Shirts](https://static.b-mall.ro/cs-galleries/1/0/9/7/10974184/73384240/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/0/9/7/10974184/73384240/1-200.jpg)
![Blugi Diesel Diesel Jeans](https://static.b-mall.ro/cs-galleries/1/0/7/8/10785829/72439825/main-200.jpg?v=1)
![](https://static.b-mall.ro/cs-galleries/1/0/7/8/10785829/72439825/1-200.jpg?v=1)
![Bluze de trening Diesel Diesel Hoodie With Logo](https://static.b-mall.ro/cs-galleries/1/2/2/2/12224331/80331621/main-200.jpg)
![Pantaloni scurti Diesel Diesel Trouser](https://static.b-mall.ro/cs-galleries/1/2/5/9/12591908/82271546/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/5/9/12591908/82271546/2-200.jpg)
![Rochii Diesel Diesel 'De-Held-S' Dress](https://static.b-mall.ro/cs-galleries/1/4/4/2/14423067/91028187/main-200.jpg)
![Rochii Diesel Diesel 'De-Held-S' Dress](https://static.b-mall.ro/cs-galleries/1/4/4/2/14423070/91028190/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/2/14423070/91028190/1-200.jpg)
![Tricouri Diesel Diesel Ripped Effect T-Shirt](https://static.b-mall.ro/cs-galleries/1/3/8/3/13838204/88112825/main-200.jpg)
![Camasi Diesel Diesel 'C-Lorelle' Shirt](https://static.b-mall.ro/cs-galleries/1/4/4/2/14423073/91028193/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/2/14423073/91028193/1-200.jpg)
![Pantaloni scurti Diesel Diesel 'P-Sarky' Trousers Jeans Effect](https://static.b-mall.ro/cs-galleries/1/4/3/3/14335341/90559053/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/3/3/14335341/90559053/2-200.jpg)
![Topuri Diesel Diesel Top 'De-Lucy-S'](https://static.b-mall.ro/cs-galleries/1/4/1/6/14166407/89786141/main-200.jpg)
![Topuri Diesel Diesel T-Shirts And Polos](https://static.b-mall.ro/cs-galleries/1/3/7/6/13762532/87726944/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/7/6/13762532/87726944/2-200.jpg)
![Pantaloni scurti Diesel Diesel Trousers](https://static.b-mall.ro/cs-galleries/1/3/7/7/13773944/87785153/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/7/7/13773944/87785153/2-200.jpg)
![Pantaloni scurti Diesel Diesel Trousers](https://static.b-mall.ro/cs-galleries/1/3/4/9/13495451/86383157/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/9/13495451/86383157/2-200.jpg)
![Fuste lungi Diesel Diesel Skirts](https://static.b-mall.ro/cs-galleries/1/3/4/5/13456787/86188712/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/4/5/13456787/86188712/1-200.jpg)
![Camasi Diesel Diesel Shirts](https://static.b-mall.ro/cs-galleries/1/2/7/7/12771140/83142683/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/2/7/7/12771140/83142683/2-200.jpg)
![Portofele Diesel Diesel 1Dr Wallet Strap](https://static.b-mall.ro/cs-galleries/1/2/5/1/12517293/81871539/main-200.jpg)
![Genti de mana Diesel Diesel 1Dr Mirrored Leather Shoulder Bag](https://static.b-mall.ro/cs-galleries/1/4/5/0/14502053/91446431/main-200.jpg)
![Pulovere Diesel Diesel "S-Roxt" Sweatshirt](https://static.b-mall.ro/cs-galleries/1/4/4/4/14443287/91143030/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/4/4/14443287/91143030/3-200.jpg)
![Pulovere Diesel Diesel Felpa Con Logo](https://static.b-mall.ro/cs-galleries/1/1/8/2/11824791/78044715/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/1/8/2/11824791/78044715/3-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/4/8/4/14841160/93215416/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/8/4/14841160/93215416/2-200.jpg)
![Pulovere Diesel Diesel Black And Yellow Cotton Sweatshirt](https://static.b-mall.ro/cs-galleries/1/2/7/7/12770948/83142488/main-200.jpg?v=1)
![](https://static.b-mall.ro/cs-galleries/1/2/7/7/12770948/83142488/1-200.jpg?v=1)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558898/86715707/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558898/86715707/1-200.jpg)
![Pulovere Diesel Diesel Sweatshirts](https://static.b-mall.ro/cs-galleries/1/4/7/6/14767732/92866165/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/7/6/14767732/92866165/3-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/4/7/6/14767765/92866198/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/7/6/14767765/92866198/3-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/4/0/9/14099780/89466158/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/0/9/14099780/89466158/2-200.jpg)
![Pulovere Diesel Diesel Sweatshirt "S-Ginn-N1"](https://static.b-mall.ro/cs-galleries/1/4/8/4/14841133/93215389/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/8/4/14841133/93215389/2-200.jpg)
![Pulovere Diesel Diesel S Ginn N Sweatshirt Clothing](https://static.b-mall.ro/cs-galleries/1/4/8/4/14841130/93215386/main-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/4/8/4/14840662/93212626/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/8/4/14840662/93212626/3-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/4/3/8/14380848/90796413/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/3/8/14380848/90796413/1-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558910/86715719/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558910/86715719/1-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558931/86715746/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558931/86715746/1-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/3/1/7/13174347/86715749/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/1/7/13174347/86715749/1-200.jpg)
![Pulovere Diesel Diesel Sweaters](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558946/86715764/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/5/13558946/86715764/1-200.jpg)
![Pulovere Diesel Black M-Valaty Top With Logo Plaque In Viscose Woman](https://static.b-mall.ro/cs-galleries/1/4/5/6/14562425/91768079/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/5/6/14562425/91768079/1-200.jpg)
![Pulovere Diesel Diesel Sweatshirt](https://static.b-mall.ro/cs-galleries/1/3/5/4/13545755/86648462/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/3/5/4/13545755/86648462/2-200.jpg)
![Pulovere Diesel Black 'K-Osbert' Ripped Sweatshirt In Cotton Man](https://static.b-mall.ro/cs-galleries/1/4/2/7/14270163/90273183/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/2/7/14270163/90273183/1-200.jpg)
![Pulovere Diesel 'T-Boxt-Devor' Black Sweatshirt With Destroyed Effect In Cotton Blend Man](https://static.b-mall.ro/cs-galleries/1/4/1/2/14122049/89578103/main-200.jpg)
![](https://static.b-mall.ro/cs-galleries/1/4/1/2/14122049/89578103/2-200.jpg)
![Pulovere Diesel Diesel F-Alexan Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529714/86563262/main-200.jpg)
![Pulovere Diesel Diesel S-Boxt-Hood-N9 Clothing](https://static.b-mall.ro/cs-galleries/1/3/5/2/13529696/86563244/main-200.jpg)
Despre Diesel
Diesel este o companie internationala de design inovator, care produce o gama larga de blugi, camasi, tricouri, sacouri, tenisi, geci, curele, genti, ceasuri, bratari lenjerie intima si alte accesorii. Brandul Diesel este lider in crearea de noi stiluri, materiale, metode de confectionare si control al calitatii, pentru a garanta un produs exceptional. Compania are reprezentante in peste 80 de tari.
Brandul Diesel este un pionier in moda hainelor din denim si casual, cunoscut pentru plasarea inaintea si in afara trendurilor din aceasta industrie. In timp ce-si pastreaza amprenta de originalitate, in ultimii ani, Diesel a patruns in lumea hainelor casual de inalta clasa, devenind o adevarata alternativa la moda de lux. Atragand permanent noi admiratori din intreaga lume, cultul international pentru acest brand a depasit demult dealurile Molvenei din nordul Italiei, locul unde s-a nascut compania. In ciuda expansiunii extraordinare a brandului Diesel, filozofia sa este aceeasi ca atunci cand a fost creat, in 1978: este inca un brand care inglobeaza pasiunea, individualitatea si siguranta de sine. Astazi, Diesel isi continua drumul. Renzo Rosso a creat brandul Diesel in 1978, alegand acest nume deoarece era usor de inteles, pronuntandu-se la fel oriunde in lume si nu s-a inselat; in acel moment, Diesel a fost considerat ca o „energie alternativa”, adica reprezenta o alternativa la moda casual. In 1985, Diesel a lansat prima sa campanie publicitara „For Successful Living”, iar in 1991 si-a stabilit instantaneu reputatia de publicitate inovatoare. Primele magazine Diesel, din New York, Roma si Londra s-au deschis in 1996.
Designul de imbracaminte, incaltaminte si accesorii Diesel nu urmeaza tendinte pre-stabilite. De aceea, nu este afectat de capriciile modei; este inovator si uneori un pic radical, dar intotdeauna acorda o atentie deosebita detaliilor si se concentreaza asupra alegerii unor materiale de calitate si tehnicilor de productie. Colectiile Diesel de camasi, tricouri, blugi, bluze, tenisi, papuci, pantofi, curele, genti, bratari, ochelari de soare o iau inaintea tendintelor si nu se incadreaza in tipare, cu un accent permanent asupra calitatii. Metodele independente de lucru din interiorul companiei se traduc in atitudinea unui stil de viata – stilul Diesel.