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Despre Diesel
Diesel este o companie internationala de design inovator, care produce o gama larga de blugi, camasi, tricouri, sacouri, tenisi, geci, curele, genti, ceasuri, bratari lenjerie intima si alte accesorii. Brandul Diesel este lider in crearea de noi stiluri, materiale, metode de confectionare si control al calitatii, pentru a garanta un produs exceptional. Compania are reprezentante in peste 80 de tari.
Brandul Diesel este un pionier in moda hainelor din denim si casual, cunoscut pentru plasarea inaintea si in afara trendurilor din aceasta industrie. In timp ce-si pastreaza amprenta de originalitate, in ultimii ani, Diesel a patruns in lumea hainelor casual de inalta clasa, devenind o adevarata alternativa la moda de lux. Atragand permanent noi admiratori din intreaga lume, cultul international pentru acest brand a depasit demult dealurile Molvenei din nordul Italiei, locul unde s-a nascut compania. In ciuda expansiunii extraordinare a brandului Diesel, filozofia sa este aceeasi ca atunci cand a fost creat, in 1978: este inca un brand care inglobeaza pasiunea, individualitatea si siguranta de sine. Astazi, Diesel isi continua drumul. Renzo Rosso a creat brandul Diesel in 1978, alegand acest nume deoarece era usor de inteles, pronuntandu-se la fel oriunde in lume si nu s-a inselat; in acel moment, Diesel a fost considerat ca o „energie alternativa”, adica reprezenta o alternativa la moda casual. In 1985, Diesel a lansat prima sa campanie publicitara „For Successful Living”, iar in 1991 si-a stabilit instantaneu reputatia de publicitate inovatoare. Primele magazine Diesel, din New York, Roma si Londra s-au deschis in 1996.
Designul de imbracaminte, incaltaminte si accesorii Diesel nu urmeaza tendinte pre-stabilite. De aceea, nu este afectat de capriciile modei; este inovator si uneori un pic radical, dar intotdeauna acorda o atentie deosebita detaliilor si se concentreaza asupra alegerii unor materiale de calitate si tehnicilor de productie. Colectiile Diesel de camasi, tricouri, blugi, bluze, tenisi, papuci, pantofi, curele, genti, bratari, ochelari de soare o iau inaintea tendintelor si nu se incadreaza in tipare, cu un accent permanent asupra calitatii. Metodele independente de lucru din interiorul companiei se traduc in atitudinea unui stil de viata – stilul Diesel.